Roxanna Roll Branding

This project was particularly close to my heart - as I'm such a big lover of rollerskating. Darlene approached me after finding my designs on Instagram. She has an Etsy business that has gained traction, and wanted to make it more proffesional with a very specific logo idea.

Goals & Objectives

    🎯 Create a refined logo from Darlenes ideas
    🎯 Develop a retro stlye logo while maintaining a sophisticated look
    🎯 Create two logos to use for different mediums
    🎯 Create business cards, stickers, as well as an etsy banner design
    🎯 Push more traffic to the Etsy page, as well as her instagram

Outcome

    ✔️ The client loved the finished result
    ✔️ Kept a retro/vintage style with the use of typography and color
    ✔️ Brought more attention to the small business